Mobile projection project puts Snake on a building

Publicis Mojo has partnered with Sydney technology collective MPU and production company Finch to create a version of mobile game Snake that can be played via projection.

The project is a purely creative one rather than having a client attached.

Called Snake the Planet, the game uses projection mapping against different surfaces to include windows, door frames or signs as obstacles within the game.

Craig Davis, Publicis Mojo‘s chief creative officer said: “The project is a great example of collaboration and creativity at the intersection of media, entertainment and technology.”