‘Moccona’s instant coffee reputation is not something Vittoria would ever want’: Aussie brand beats international giant in legal stoush

Aussie coffee brand Vittoria has beaten a legal challenge from international giant, JDE, which claimed it infringed on the copyright of the 400g glass jar used by the Moccona instant coffee brand.

American-Dutch company, Jacobs Douwe Egberts, owns a number of coffee brands, including Moccona, Campos, and L’Or. It took the Cantarella Bros – makers of Vittoria coffee – to court, claiming the Aussie family-owned company had engaged in “misleading and deceptive conduct” in a bid to have shoppers mistake their 400g freeze-dried instant coffee for Moccona, as well as trademark infringement.

Justice Michael Wheelahan has dismissed JDE’s claims in a Federal Court judgement.