ALDI says there’s nothing wrong with being extra this Christmas, via BMF campaign

November 11, 2024 9:07

This is part of Mumbrella’s 2024 Christmas campaign coverage. Click here to see other articles in the series.

ALDI Australia wants Aussie Christmas goers to go over the top without destroying their budgets this holiday season, via a campaign from BMF.

The supermarket chain’s ‘Go a Little Extra’ campaign features a 60-second hero film with an overzealous couple who answer a Christmas lunch request to “just bring a turkey and maybe a gravy boat” by designing and building a boat-sized gravy boat and sailing it to the gathering.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.