Mojo hosts Collaborative Consumption launch

Ad agency Publicis Mojo has hosted the launch of a book aiming to assess the  consumer trend of collaborative consumption.  

The announcement:

Publicis Mojo last night hosted the launch of a new book by Sydneysider Rachel Botsman, that describes a major shift from 20th Century ‘hyperconsumption’ to more evolved, community-centred forms of ‘Collaborative Consumption.’

Botsman, co-author of “What’s Mine is Yours – The Rise of Collaborative Consumption” (Harper Collins) had just returned from a book tour of the US and UK, where she spoke at the Feast Social Innovation conference in New York, Microsoft’s HQ in Seattle, and No.10 Downing Street.