Popcorn X wins Ing Direct business

Ing Direct has appointed PR agency Popcorn X to handle its latest branding  campaign.   

The announcement:

Popcorn X were recently appointed as the experiential marketing agency to work on ING DIRECTS latest campaign for their new brand ambassador Charles, a chivalrous urban orangutan, who’s been causing a stir for all the right reasons. As part of the online bank’s new campaign, Charles is picking up the tab of unsuspecting consumers going about their day to day activities- the result has got people talking, generating a hugely positive response and word of mouth.

This experiential campaign is the work of specialist experiential agency Popcorn X and ING DIRECT’s Experience Marketing Manager, Lauren Teague. The campaign introduces Charles to the public, amplifying his recent launch as the new face for the brand.