Mojo unveils bold film work for energy drink Burn
Publicis Mojo has unveiled an ambitious set of long form videos for Coca Cola’s Burn Energy drink.
The work – a series of documentaries – is one of the first examples of the agency fulfilling its renewed desire to be a global agency, with the work being created for Coca Cola Europe.
The agency describes the unbranded work as “a major cultural step-change for Coca-Cola Europe in the way they approach marketing communication.”
Nice to see a genuinely cool well crafted concept come out of Australia.
Release the soundtrack. I’m absolutely digging the hell out of it!
Great idea and a very, very nice piece of film.
Very cool
Very slick.
And the ‘yoof’ are sure to dig it.
Like this a lot.
love it.
brands who go out of their way to engage, entertain and capture their audience is rare.
well done.
Freakin awesome. The music track makes it so watchable over and over again.
Homage to director/producer/skate dude Spike Jonze?
https://www.youtube.com/watch?v=dPT7q825gwI
love it
So this was all about doing the stunts and fire for real and really respecting the skaters, yet keeping a surreal, cinematic feel so they felt original.’
er, so the skaters backs really were on fire, eh?
i’m glad all these tricks, the cool video and soundtrack didn’t overromanticise skating .. i’d hate the 15 year olds at my local skatepark to think this wasn’t in their future..
Rad^SICK
Didn’t Burn launch in Aus via the Revolution about 10 years ago – and took a similar unbranded route – albeit in print? I recall a whole group of different indie artists interpreted Burn via art etc and their slant went out via the limited edition and unbranded ‘Burn’ book. It had loads of cred at launch etc but the drink disappeared shortly after. Is this the same drink? Same kind of concept?
Beautiful to watch, but abit more narrative wouldn’t have been out of place.
Interesting, but not that engaging.
kind of agree, it’s like the advertising equivalent of Anna Kournikova…..
……looks good, does f**k all!
agree with richie. really cool clip but what does it actually achieve?
Everyone knows how much of a nightmare coke is, well done!
Outstanding. Congrats to all involved.
Looks stunning. Would love to see this on a cinema screen.
Awesome work. Well done Mojo.
Did I miss something?
The creative geniuses are the original filmmakers. All coke did was agree to bankroll what those creative directors were doing already. Pub mojo added “fire” to the mix.
The filmmakers, not the agency, and the players are at the heart of these films.
Not to take anything away from the creatives at PubMojo, or did I miss something?
Yes Rob you are right. Same drink, same concept 10 years later albeit done with a lot more thought and more money. Let’s hope they’ve made the drink taste better.
Don’t get it. Took too long.
So is Coke launching this to compete with Mother?
…agree with Joe
“The creative geniuses are the original filmmakers. All coke did was agree to bankroll what those creative directors were doing already. Pub mojo added “fire” to the mix.”
Isn’t this for Burn the Melbourne streetwear clothing label?
http://www.burnclothing.com.au/
@herald sun reader no but they can use it if they like. I’m sure Coke won’t mind. 😉