Momentum Media closes My Business magazine, shifts focus to digital

April 13, 2017 9:12

Momentum Media will cease producing a print magazine for its My Business brand after the media company realised there was ‘no upside’ to the physical product, Mumbrella can reveal.

Momentum acquired the decades-old brand in January 2016 from SME Media, including the print magazine, website, email newsletters and awards.

SME Media’s media kit from 2015 claimed the monthly print magazine had a readership of over 100,000, however Momentum’s director Alex Whitlock said since acquiring the title, its digital growth and engagement had been staggering, and the print product was no longer commercially viable.

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Vivienne Kelly

Vivienne Kelly was previously the editor of Mumbrella from 2016 to August 2020.

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