Prime Creative Media acquires seven B2B titles from Momentum Media
Alex Whitlock (director, Momentum Media), Christine Clancy (CEO, Prime Creative Media), Jonathan Duckett (group sales manager, Prime Creative Media), and Phillip Tarrant (director, Momentum Media) (Source: Prime Creative Media)
Momentum Media has sold its B2B wealth management titles and events to Prime Creative Media.
The transaction involves the publications Money Management, Investor Daily, IFA, SMSF Adviser, Fintech Business, Adviser Innovation and Super Review, as well as their associated awards, conferences and events franchises.
Prime Creative Media’s chairman John Murphy told Mumbrella that 16 staff members across sales, events and editorial would make the transition and the company “will be looking to retain all the talent well into the future”.
Momentum Media was established in 2005 as a communications and media relations business, focused on the mortgage and finance sectors. From there, it created Sterling Publishing to launch its media assets. Sterling Publishing has since adopted the parent company name of Momentum Media, and now boasts a suite of publishing brands including flagship title The Adviser, real estate trade publication Real Estate Business, and new verticals such as Space Connect. It also owns a raft of acquired titles including Lawyers Weekly, Australian Aviation and Defence Connect.
