MONA invites tourists to experience the dark side of Tasmania

Hobart’s Museum of Old and New Art and Tasmania’s tourism industry have come together to promote winter breaks on the island.

The campaign is intended to showcase a range of short breaks to coincide with MONA’s latest exhibition, Theatre of the World.

The campaign has been developed collaboratively between MONA, 30 independent travel operators, regional marketing groups, Virgin Australia and Tourism Tasmania.

The work was created by MONA’s in-house marketing team and is the first tourism marketing initiative from the institute.