The Monkeys take out MFA awards Grand Prix with MediaCom scoring the most wins
Creative agency The Monkeys has taken out the Grand Prix at the MFA Awards tonight being recognised for its Stay Living campaign for Boost Mobile.
MediaCom took out the most awards winning four categories including food & grocery, best integrated media campaign, media/entertainment/travel and best use of a small budget.
Gap Research’s John Grono was honoured with an induction into the Hall of Fame while JCDecaux won media owner of the year, with a highly commended also going to Seven West Media. Marketing team of the year went to Officeworks.
“Brand entertainment and utility is where the power of the new world ‘pull’ media economy resides. This years winners have successfully moved from interrupting what people are interested in to become what are interested in”, said Brett Dawson, Media Federation Awards chairman and Bohemia managing partner.
A huge CONGRATULATIONS to John Grono on his well deserved recognition by the MFA for (what must at least feel like) a lifetime’s worth of dedication to the media industry.
JG you are a gentleman and a scholar.
What Stu Pike said….
Great to see one of our industry’s nice guys recognised.
Well done John – very well deserved.
Congrats Grono! A true media industry legend!
Big ups to John, one of the best guys in the industry.
Hope he kept the speech short. 😉
You were all so beautiful