Monty Noble launches new agency with Australian Pork as founding client
Pork back on their fork: Chris Pinnegar and Monty Noble
Highly regarded creative Monty Noble has marked an impressive return to adland by winning Australian Pork as the founding client of his new agency, Noble Brands Worldwide.
Noble, a stalwart of STW Group agency The Brand Shop for ten years, takes on the business from his former employer – now known as Shift – after a three-way pitch.
Noble, who left Shift in September last year, has teamed up with former colleague Chris Pinnegar, with whom he has produced some of Australian Pork’s most popular campaigns in recent years, coining the slogan ‘Get some pork on your fork’.
Pinnegar, formerly a group account director at JWT, takes on the role of managing director of the new agency. Noble is creative director.
Australian Pork Limited’s GM of marketing, Peter Haydon said of the appointment: “Chris and Monty created our current advertising campaign. They presented a stage creative evolution that we could simply buy strategically, creatively and say, ‘Right let’s go make that! In fact, we have moved straight into production on some of their pitch work. That’s rarer than rocking horse poo in my experience.”
“We are all really excited about building on our emotional connection and adding further meaning to the Australian Pork brand,” he said.
Pinnegar said: “We are absolutely delighted to be working with Australian Pork again. Both Monty and myself had previously worked closely together on the Pork business during our days at The Brand Shop and found it to be a incredibly interesting and rewarding account.”
“Pork is a challenger brand with a marketing team who have no fear about standing out and punching well above their media spend,” he said. “We’re very much looking forward to helping Pork further increase it’s space on the dinner plates, BBQs and restaurant menus of Australia.”
Noble has also been working with soon-to-launch music streaming service Songl, as well as a number of other clients.
Great to see Mont and Chris taking pork to better “heights.” Nice one guys.
What a great team! If there’s anyone who could convince me to eat pork, it’s these guys – and I’ve been a vegetarian for 24 years. CONGRATS!
Congratulations to Noble Brands Worldwide! Such a well deserved result, more power to you & your new company.
Pork an apt client for the account man known as ‘Crispy’
Awesome stuff – well done.
While I wouldn’t put my fork anywhere near that paisley shirt, you’ve got to admire anyone who puts their own name to a new agency. Gutsy stuff.
Get ready for more amazing gags where we think she’s talking about her husband boning her but it’s actually about eating pork. Geddit?
Well deserved! Can’t wait to see the results.
Great work, can’t wait to see more of Monty and Chris’ great work!
Brilliant work guys.
Congratulations Mont and Chris. Well Done.
Onya Monty and Chris. Looking forward to some great work.
Congratulations Monty and Chris. I look forward to seeing the campaign – love me pork!
Congratulations Mont, well done!
Great work guys!! Congratulations.
Worldwide! Only a matter of time! well done boys!
Great news for Monty and the team! Excellent..
Excellent news and well done to Monty. Worked with him for years on all cool sh*t like pads, tampons and incontinence products. He made it really easy for us to sell that so can’t wait to see more pork on forks out there!
Well done guys, more big things to come I am sure!
we’re going to see more of this – experienced “older” pro’s joining up to do their own thing.
Clients will love it. Smart, senior people running their accounts – it’s rare right now.
I can already feel Monty’s enthusiasm and wait in anticipation of him cooking up a storm for Australian Pork. Can’t wait to see what he comes up with. Congratulations! Chops
Great news for two of the brightest guys in the business. Well done!
Monty always looks at things differently to the rest of us (weird bastard!!). Good to see this talent is back in business. Well done lads.
Nice work boys! Look forward to toasting you in person…
Cant wait to see more of what Monty and Chris can come up with!!
Congrats guys!
Go you noble ones!
Good on you Chris.
Monty – you couldn’t find a better partner, good luck.
Well done Monty and co … but inhumane pork rearing has to be stopped! All free range please. It is the only pork I will buy.
You can never keep a good porker down. Onya Mont!
Watch this newly founded company, with a launching campaign that has got everyone talking about it, they have only just begun to rock an industry that needs more of what this team has to offer! International brands will be queuing up to reap the rewards that this power team can give them. Well done Monty &Chris!
Good on you Mont. Well deserved. Your love of a good bit of pork will take you to new heights. x
Great news and big congrats to a couple of my favourite ad blokes!!