Mood tea to hit Woolworths shelves in major deal with retailer
Industry social enterprise, Mood tea has agreed to a major partnership with retail giant, Woolworths Group, Mumbrella can reveal. The partnership will be supported by a campaign set to launch with agency partners next month.
Mood tea was launched by UnLtd in 2021, as a funding program to support youth mental health, with more than 100 stakeholders across the media, marketing, tech and creative industries coming together to create what the brand calls the ‘product for purpose’.