More lions for Dumb Ways cements Australian dominance at Cannes
Australia has affirmed its dominance of the 2013 Cannes Lions, with Dumb Ways to Die winning seven more lions – including two grand prix – as the festival draws to a close.
The campaign, written by McCann Australia’s ECD John Mescall for Metro Trains has won more awards at Cannes than any other campaign in the festival’s history – although there are now more categories to win lions in, as new categories are introduced every year.
In the early hours of this morning Australian time, the hit viral – which has been watched more than 50m times on YouTube – picked up the grand prix in the film category, the grand prix for integrated, two golds in branded content and entertainment and a gold and a silver and a bronze for film craft.
Well done to the creative team. However, I’d like to know whether they were inspired by the long-running Horrible Histories segment, “Stupid Deaths”.
Here are the statistics on level crossing near misses http://goo.gl/vsuzZ