More marketers exit Foxtel as it seeks to ‘improve overall efficiency’
Editor’s note, 21 July, 2020: An earlier version of this article said the marketers had exited in 2020. Mumbrella now understands the exits were in 2019. The story has been updated to reflect that.
The tough times are continuing at subscription TV business Foxtel with seven more names joining the list of sales and marketing staff who have left the business in the last few months.
In October 2019 more than a dozen team members were let go in a restructuring of the two departments which is continuing as the media company tries to weather tough market conditions.
More marketers have left Foxtel
Foxtel should go back to the strategy they took when they went through ‘project breakeven’ in the mid 2000s – 250 is an insane number for the marketing team there. And back to S&S – they already went on that roundabout 15 years ago!
Having had foxtel for 3 years I’m not sure how long I will be a subscriber for I struggle to see value for money.
I STRUGGLE TO SEE ANY VALUE FOR MONEY WITH THIS POOR OFFERING. MY HEART GOES OUT TO ALL THE EFFECTED PPL – THEY SHOULD GO TO THE NINE NETWORK.
I’ve been with them for 25 years just about had enough, been no good for years
250 people! That’s not possible is it?
Foxtel really sucks as a Television Medium. The amount of re-runs, the high amount of self promotional advertising is totally boring to a veiwer. The promotional advertising is excessive & absolutely unnecessary to say the least. Also who in their right mind would watch movies on Foxtel when up to date movies can be accessed through apps that are connected by wifi on a smart phone then link to a smart TV all for free. Foxtel is now nothing more than a dinosaur it is so out of touch with what the veiwer watches on the TV.
Also another item who in there right mind would pay a monthly subscription to Foxtel to not only watch a program but to have ridiculous adverts promoting businesses & or products that are so stupid. I live in a hostel at present that is why Foxtel is part of the package deal. I only watch about two hours a day. I have one program I like to watch even though it has started from the beginning again.
Is this article correct? Almost 250 staff involved in marketing and creative? This seems like a lot of people.
It’s a tough time in media and I hope the impacted staff move on to great new roles quickly.
I used to like foxtel, however the amount of ads on Sky News is ridiculous and very annoying.
As soon as the ads start, I switch over to ABC NEWS. I am sick of hearing about life insurance blah blah blah and numerous other boring time wasting ads.