More, more, more: Seizing opportunities under threat of recession
The Covid crisis saw companies slash or even entirely cut their marketing budgets out of panic. Now, as uncertain times are upon us again, Wunderkind’s Australian GM Jamie Hoey explains there are other options.
During the uncertainty, and I’m about to say it – unprecedented times – of the Covid outbreak, we saw many companies across various sectors rein in their marketing and advertising spend, with some pausing activity all together.
While some marketing results may seem intangible, the effect of ‘switching off’ marketing is counterintuitive to the goal – to maintain customers and revenue in a time of economic uncertainty.
Picture: Karolina Grabowska
