More social and better for business: Meta stares down TikTok in short form video battle
A new report from Instagram reveals a significant increase in user engagement with short form video (SFV) content – and shows how Australian brands are monetising their content plays.
The social media platform, owned by Meta, yesterday launched Shift to Short, which found 63% of Aussies consume SFV weekly, attracted to what it calls ‘snackable’ and highly sharable content.
