Morning update: Geico beats the YouTube skippable limit; WSJ launches loyalty program
https://www.youtube.com/watch?v=LztFgqvFjX8
Creativity Online: Geico Knows You’re Tired of Pre-Rolls, so These Are Different
So many of us can’t wait to “skip this ad” to get to the videos we wanted to see in the first place. Geico and The Martin Agency get that. They’re tapping into that insight for “Unskippable,” the insurance brand’s latest digital campaign that’s looking to sabotage the boring side of pre-roll.
The video ads “end” and the actors in them freeze even before viewers’ patience gets a chance to wear thin. A self-assured voiceover then points out that “you can’t skip this ad, because it’s already over.” Is it really, though?
What’s that saying “Building a better mouse trap merely results in smarter mice”? If so, this is a very smart mouse.