Morning Update: Santa got Hacked; Alibaba buys South China Morning Post; Star Wars Ice Cream; Google on Augmented Reality

Alex Hayes

December 14, 2015 8:41

https://www.youtube.com/watch?v=Jql2W2su04s

Creativity: Bah Humbug: Santa Gets Hacked in Norton Campaign

What happens when Santa goes online and plays games on an unauthorized website? He catches the Bah-Hum Bug virus and hackers hold the Naughty or Nice list for ransom. It’s coal for everyone this year — or is it?

Symantec Corp. has explored this story in a three-part web series called “Santa Got Hacked” for its Norton anti-virus software brand. The videos were created by Grey Advertising and directed by Slim Pictures’ Jim Headley. The total campaign budget was $575,000.

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Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

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