Morning update: Cookie Monster chats with Siri: Half China’s adspend heads online; Universal slammed for racial profiling Compton campaign

March 19, 2016 8:59

https://www.youtube.com/watch?v=CCbWyYr82BM

Ad Week:

Apple didn’t use celebrities in its early iPhone advertising, preferring product demos that showed what the device could actually do. That’s all changed in recent years, of course—as Apple learned to love a little star power, beginning withSamuel L. Jackson and Zooey Deschanel in 2012.

Now, the latest iPhone 6 spot from TBWA\Media Arts Lab stars a beloved nonhuman celeb: Cookie Monster from Sesame Street, who chats with Siri—and uses the phone’s timer and plays music, hands free—as he waits, agonizingly, for some cookies to bake.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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