Morning Update: News UK doubles podcast output; Unruly’s 10 most viral Christmas ads; Dove mannequin challenge

December 16, 2016 9:17

Digiday: News UK plans to double podcast output next year

News UK has announced plans to double the number of podcasts as part of an expansion of its coverage, including a new gardening show presented by an 81-year-old employee. The expanded range of podcasts will give News a new vertical through which it can sell advertising beyond its legacy mastheads and comes on the back of its acquisition The Wireless Group earlier this year.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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