Priceline launches Girls, Girls, Girls campaign based on female-focused stats

December 16, 2016 8:55

Priceline Pharmacy has put the 1970s song Girls, Girls, Girls at the heart of its new campaign highlighting statistics about Australian women.

Created by ad agency Ogilvy Melbourne, the “100% Woman” campaign features TV presenter and former magazine editor Ita Buttrose, who has been a face of the brand for the last four years, and model Samantha Harris.

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Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

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