Morning Update: Arby’s slayed the Grammys with tweet about Pharrell Williams’ hat; Squarespace’s first super bowl ad; Jude Law surprised at phone hacking trial

AdWeek: Arby’s Slayed the Grammys With This Tweet About Pharrell Williams’ Hat Chain cooks up a chart-topper

 

Arby's Pharrell Wiliiams hat

If there was one big winner at last night’s Grammy Awards that was even more surprising than Daft Punk getting Album of the Year, it was Arby’s scoring the tweet of the night.
The sandwich chain’s post about Daft Punk collaborator Pharrell Williams’ sartorial selection (“Hey @Pharrell, can we have our hat back?”) was a responsive-marketing coup de grâce, with 75,000 retweets and more than 40,000 favorites by Monday morning.

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