Morning Update: Aldi spoofs Cadbury’s gorilla ad; SXSW’s wearable song wig; L’Oreal goes unbranded; Stella Artois celebrates 600 years

Aldi, the budget supermarket, has mocked Cadbury’s classic ‘gorilla’ ad in an Easter campaign showing the low price of a chocolate bunny.

The ad by McCann Manchester begins with a gorilla sat behind a drum set with slow music playing in the background, and it looks like he is about to start playing the drums. However he is distracted by two chocolate bunnies on the kit.”