Morning Update: ANA moves to cut female bias; JWT creates sexual consent site; making user images into ads; Havas gets new Malaysian CEO
Ad Age: ANA Moves to Eliminate Bias Against Women From Ads and Media
The Association of National Advertisers and its Alliance for Family Entertainment are out to eliminate bias against women from advertising and media, launching #SeeHer in an effort backed by the White House and tracked by ongoing consumer surveys.
The initiative comes following five months of talks with the White House and a two-day United State of Women Summit at the White House this week that was attended by more than 50 marketers.
