Morning Update: Apple users angry at better iPhone ad; Google turns phones into lightsabers; Best student ad ever?

TechCrunch: Thanks To Google, Your Phone Now Doubles As A Lightsaber

Every single time I see something else pushing “Star Wars: The Force Awakens” I roll my eyes. And then I try something else where I think “OK, that was pretty smart.” Disney has teamed up with every brand known to man to promote the film, which premiered last night in Los Angeles. One of the partners Disney has gone deep down into the bag of tricks with is Google.

Today, a new experience from the Disney, Google, LucasFilm and Industrial Light & Magic called “Lightsaber Escape” hits Chrome browsers everywhere. The promise is to “immerse” you into the film by bringing it to life through the web. If you have tickets to the opening on the 18th, I’d stick with those, as that experience will be the ultimate one, of course.