Morning Update: Apple’s odd music choice for iPhone 5S ad; The New York Times rolls out native ad for Orange is the New Black

Miranda Ward

June 16, 2014 8:28

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
https://www.youtube.com/watch?v=xTjejvnBJfU

AdWeek: Apple’s ‘Go, You Chicken Fat, Go’ iPhone Ad Has an Odd History Behind It

“Why is JFK’s youth fitness anthem marketing the iPhone 5S?

Apple has a new 5S spot out, and the musical choice is even odder than the previous 5S spot, which featured a reworked version of “Gigantic” by the Pixies (and that’s saying something, since that song is supposedly about male genitalia).

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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1 COMMENTS

Aussie_Austridge 16 Jun 14

“President Kennedy’s national physical fitness program” Did that involve chasing after Marilyn Monroe, and the Washington Press Corps turning a blind eye?

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