Morning Update: the best OOH ads of 2016; Instagram serving up X-rated content; Coke bottle caps play recorded messages

Ad Week: 16 Brilliant Outdoor Ads That Rocked the Real World in 2016

Out-of-home remains one of our favourite advertising mediums. There’s something particularly delightful about great work that lives in the physical world and not on a screen. The best outdoor work is immediate, visceral, instantly relevant—and just real—in ways advertising always strives to be.

This gallery of great outdoor advertising from 2016 has executions that are all over the map, from the U.S. to Canada to France to Australia, we find great ideas delivered in clever, thoughtful and often hilarious ways.