Morning Update: Bic apologises to women, Tinder gets touchy over Vanity Fair article
Ad Week: Bic apologises for women’s ad that mostly just made women furious
Bic continues to have trouble talking to women.
The pen maker, which was the object of ridicule a few years ago for its absurd “Bic for Her” pens, failed spectacularly in South Africa this week, posting a tone-deaf ad on social media for national women’s day that drew swift criticism—and soon led to an apology.