Morning Update: Cadbury invades Loch Ness; Starbucks’ loyalty program flops; How Droga5 branded The Rock; Carlsberg and your mum

Campaign Live: Cadbury teases Loch Ness mystery in Easter Egg campaign

Cadbury has dropped three large eggs into the Loch Ness in the Scottish Highlands, making it look like the Loch Ness Monster is slowly emerging from beneath the surface. The stunt by Carat is part of the brand’s Easter campaign to make Cadbury synonymous with this time of year.

It also builds on its 15-year partnership with The National Trust and the Easter egg hunts it organises. The eggs, which are around the height of a double-decker bus, have been slowly rising from the water. PsLive, which is part of Dentsu Aegis Network, handled the experiential work.