Morning Update: McVitie’s celebrates Christmas with baby animal choir

https://www.youtube.com/watch?v=rcpMLbvITTo

Creativity-Online: This Baby Animal Choir Is So Adorable It’s Ridiculous

“U.K. biscuit brand McVitie’s amused us earlier in the year with its”Sweet” campaign featuring ridiculously cute animals. But this Christmas effort for its Victoria selection from Grey London goes one step further, making us LOL not just at cats, but a puppy, piglet, hedgehog, duck and kitten emerging from a cookie tin. There’s even a baby narwhal swimming in the Christmas punchbowl. What’s more, they’re all “singing” in a kind of bizarre animal choir, to the1980s hit “Only You” by the British synthpop band Yazoo (known as Yaz in the U.S.). Even if you hate cute, we defy you not to smile.”

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.