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Coke one brand

Quartz: Coca-Cola may have just hit on its worst marketing idea since New Coke

Dieters, diabetics, calorie counters, caffeine avoiders: Beware.

Coca-Cola is launching a new soft drink packaging that essentially obscures the difference between various kinds of Coke. In this new branding scheme, unveiled at an event in Mexico City on April 19, a Diet Coke can appears predominantly red, as do cans of Coke Zero and Coke Life—with just a sliver of their original colors peeking through one side.

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