Twitter rolls out top-of-feed video advertising product First View in APAC

Twitter has rolled out First View, its promoted video ad product, across Asia Pacific today.

The product, which was first introduced to the US in February, will now be available in Asia Pacific markets including Australia, India, Indonesia, Japan, Malaysia, Philippines and Singapore.

First View will enable brands to dominate the top ad in the microblogging platform’s news feeds for 24 hours.

Among the first brands to use First View in APAC are Nike Philippines, Samsung Australia and Tata Motors India.