Morning Update: CBS reboots MacGyver; Android wear 2.0; Snapchat readies algorithm; Robin Wright fights for equal pay
https://youtu.be/2pS39X658Vw
Ad Age: See the ‘Star Trek’ Teaser Plus Trailers for ‘MacGyver’ and Other New CBS Shows
CBS on Wednesday announced a lineup for the 2016-17 TV season that includes eight sitcoms, a reboot of the old ABC series “MacGyver” and a new take on the movie “Training Day.” Watch previews below (plus a teaser for CBS’s planned streaming-only new “Star Trek” series), then check out what’s coming from NBC, ABC and Fox.
One of the surprise announcements from Google’s keynote session at I / O this year was Android Wear 2.0. Wear 2.0 is a major update to the platform — the biggest update yet, according to the company — and is designed to make Android Wear devices more functional and independent than they’ve ever been before.
Digiday: Publishers and brands, get ready for the Snapchat algorithm
Snapchat is developing an algorithm that will act as a gatekeeper between publishers and brands and their audiences, according to sources.
Many publishers and brands are earmarking resources for Snapchat, the platform of the moment for reaching a large, young and active audience. Users currently see all the messages from accounts they follow in chronological order, but with an algorithm, Snapchat would act as curator of content from publishers and, especially, brands, according to sources.
Digiday: How Time reversed 10 years of revenue declines
Time magazine may have its iconic red border and proud journalistic history, but as a newsweekly magazine, it’s swimming against the tide of history (see: Newsweek, U.S. News & World Report). For much of its recent history, revenue has been declining at the Time Inc., namesake title.
So when print revenue grew four percent last year and digital 36 percent, it was a cause for some celebration. “This team has been able to reverse 10 years of straight revenue decline,” crowed Time Inc. CEO Joe Ripp, speaking at an “open house” for investors at the company’s lower Manhattan base Tuesday.
The Verge: Robin Wright used Claire Underwood’s popularity to fight for equal pay
As part of a conversation with the president of the Rockefeller Foundation in New York yesterday afternoon, House of Cards star Robin Wright acknowledged that she’d used her character’s popularity as leverage when negotiating for equal pay for future episodes of the show.
“I was like, ‘I want to be paid the same as Kevin,'” said Wright. “I was looking at the statistics and Claire Underwood’s character was more popular than [Frank’s] for a period of time. So I capitalised on it. I was like, ‘You better pay me or I’m going to go public,’ and they did.”
AdWeek: 7 Intriguing Digital Marketing Stats From the Past Week
The past several days have offered a slew of digital-minded stats from players in the marketing, advertising and media worlds. Below are seven stats that caught our eye:
Playboy, known for its centerfolds for decades, rebooted as a non-nude publication at the beginning of the year, and the new direction has paid dividends. At its Digital Content NewFronts presentation last week, the 62-year-old brand said first-quarter online/print ad revenue was up 75 percent from a year earlier. Playboy’s been growing its digital audience dramatically since 2014, and it now, per CNBC, has 28 million followers across Facebook, Twitter, Instagram, Tumblr and YouTube.
The editor of the Sun has insisted that the Queen “strongly” believes the UK should leave the EU, despite a ruling by the press watchdog that his paper’s “Queen backs Brexit” headline was inaccurate.
Tony Gallagher maintained that the paper had not made a mistake despite a ruling by the Independent Press Standards Organisation that the headline was “significantly misleading”.
AdWeek: ABC Study Makes the Best Case Yet That TV Advertising Is Still Superior to Digital
For the past two and a half weeks, digital video players and networks have been engaged in a war of words and stats (some of them dubiously parsed) to bolster their contention that viewers are either abandoning broadcast for digital video on sites like Facebook/YouTube—or they’re not.
But a new ABC study, which analysed marketing spend and return on investment over three years, makes the strongest case yet to advertisers and buyers—and their budgets—that digital can’t match the long-term ROI benefits of advertising on linear TV and its related platforms.
