Morning Update: Delta packs latest safety video full of memes; Unilever calls Pears review

Creativity-Online: Your Favorite Memes Take a Ride on Delta in Latest Safety Video

Delta just upped the stakes on how to create the most memorable airline safety video. Its latest video is basically one giant mash-up of internet memes, including “Charlie Bit My Finger,” Keyboard Cat, Dramatic Chipmunk, Overly Attached Girlfriend and Screaming Goat. The company says the film, from Wieden & Kennedy New York and directed by Matt Aselton of Arts & Sciences, is an homage to Youtube on its 10th birthday as well as another creative way to capture travel-weary passengers’ attention. It launches on board next week.