Morning Update: Dollar Beard Club; Twitter shares tumble; Droga’s Lemonade powered car
https://www.youtube.com/watch?v=bU64GI0Aj3A
AdWeek: Ad of the Day: Dollar Beard Club Is Like Dollar Shave Club, Just a Whole Lot Hairier
The sensationally shaggy spots for Dollar Beard Club ooze boastful bro attitude thicker than a Brooklyn hipster’s facial hair. The company, which is 100 percent real, provides members with low-cost monthly shipments of balms, waxes, shampoos and oils—everything guys need to make their whiskers more wondrous.
Using the sharp humor of Dollar Shave Club’s viral videos for inspiration, Beard Club’s fuzz-faced co-founder and frontman, Chris Stoikos, pulls no punches during his parodic pitch. In fact, he physically assaults any dude caught shaving in his immediate vicinity, proclaiming that Beard Club members “sure as hell won’t be receiving any fucking razors from us to demolish your manhood.”