Morning Update: Dumb Ways to Die’s Trick-or-Treat for Halloween; Netflix use GIFs in outdoor campaign; Sofia Coppola directs Gap’s holiday ads

AdWeek: ‘Dumb Ways to Die’ Returns With a Trick-or-Treat Halloween Special

“”Dumb Ways to Die,” the famed Australian train-safety campaign from 2012, has done a couple of encores for special occasions. First it did a Valentine’s Day ad. And now it’s done a little choose-your-own-adventure Halloween special.

Should you trick or treat the little monsters who come to your door on Friday? Well, both approaches have their risks, it seems—for candy giver and candy seeker alike. “Be safe around Halloween … and trains,” says the copy.”