Morning Update: Extreme Sports Athletes Put Bobbi Brown’s Makeup to the Test

https://www.youtube.com/watch?v=_uVivRxU5Ig

Ad Age: Extreme Sports Athletes Put Bobbi Brown’s Makeup to the Test

The cosmetics industry isn’t known for being transparent. For the most part, its advertising is associated with gorgeous glam shots that have — more likely than not — been subjected to a bit of Photoshopping. Bobbi Brown, however, is taking a different approach for its latest campaign. The brand is putting its makeup up to some rigorous, real-world testing — on the faces of extreme sports athletes.