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AdWeek: Why Marketers Say Facebook’s New Emoji Reaction Buttons Are ‘Long Overdue’

Facebook today revealed a test in Ireland and Spain involving six emoji-based buttons that give users the option to express sentiments other than “like.” The new possibilities—which appear alongside the “like” button—include “love,” “haha,” “yay,” “wow,” “sad” and “angry.”

So far, the business world appears to be in favor of the sentiment buttons, which Facebook calls Reactions. Six of the seven marketers Adweek spoke with were decidedly eager to see the buttons rolled out to the social site’s U.S. audience.