Morning Update: First Droga5 work for Toyota Scion; Tequila Rolling back the years; Canadian newspaper trials online payment system
Creativity online: Urkel and James Franco show off Toyota Scion in Droga5’s first work for brand
Droga5 gets weird in its debut work for Toyota Scion since it won creative duties for the brand earlier this year.
A series of ads demonstrate the car’s various features with the help of Family Matters sitcom character Steve Urkel and the actor who played him, Jaleel White, multi-tasking celebrity and creative guy James Franco and familiar mascot who dances around car dealerships across the nation, inflated tube guy.
