Morning Update: FOLO the new FOMO; Reporters deliver their own newspaper; Google removes millions of pirate links
AdWeek: Why FOLO Is the New FOMO, and 4 Other Hot Cultural Trends to Know in 2016
During the last year, you probably became aware of the fear of missing out, or FOMO, as it’s widely known. Well, in 2016, get ready for FOLO—or the fear of living offline.
FOLO will be “a thing” this year, predicted Sparks & Honey. And it makes sense that the concept will gain steam in a “pics-or-it-didn’t-happen” Instagram world, where increasingly people need to digitally validate their experiences as if moments were parking passes and social media was a stamp.