Morning Update: Google helps Santa; brand fails of 2013; Samsung’s smart watch ad
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
https://www.youtube.com/watch?v=jelETwzGZBs
Mashable: Google Teaches Santa How to Get Into Character
“It’s not easy being Santa, but Google users are here to help.
In this cute ad for Google Helpouts, a service where users can give instructions over live video, various users show an aspiring Santa how to stitch up his red suit, bake holiday goods and nail the trademark “Ho Ho Ho” laugh. The efforts seem to pay off for him when it comes time to audition for the role.”
Mumbrella Asia: The good, the bad and the ugly of 2013
“So, the end of 2013 has come. For some of you, it has ended too soon. For others, it couldn’t come soon enough.
But what were the best and worst moments for Asian media and marketing?
We’ve had a go at compiling the good, the bad and the ugly.”
The Guardian: Even the New York Times can’t resist going lowbrow with native advertising
“One of the anomalies of digital journalism is a lack of clarity between high and low. That’s the historic distinction in publishing, mass from class, the vulgar from the refined, tabloid from broadsheet, the penny press from papers costing a nickel.”
The New York Times: ‘Fast & Furious’ Release Delayed Until 2015
“The show will go on: “Fast & Furious 7” will now arrive in theaters in April 2015, a delay of nine months, following the death of Paul Walker, one of the movie’s stars. And Mr. Walker will appear in the film.”
Mashable: Top 10 Brands on Social Media in 2013
“Samsung was the most popular social-media brand worldwide in 2013, according toStarcount, which compiled data across Facebook, YouTube and other sites to come up with its top 10 list.”
AdAge: Creativity Best of 2013: Apple’s Design-Minded ‘Intention’ and More
“Creativity is finishing off 2013 by counting down the year’s best moves in brand creativity across three categories — TV and film, print and design, and interactive and integrated campaigns. We start with No. 10 in each category.”
AdWeek: The 25 Biggest Brand Fails of 2013
“Arrogant, intolerant, sexist, disgusting, cheesy, tasteless, just plain stupid. Brand fails come in all kinds of off-putting shapes and sizes, though one thing remains constant—the guilty adrenaline rush of ad-enfreude that onlookers feel while watching brands implode for everyone to see. We’ve collected some of the most delectably embarrassing marketing moments from 2013 for your rubbernecking pleasure. Eat it up, you heartless pigs. And just be thankful it wasn’t you who screwed up this royally.”
https://www.youtube.com/watch?v=T8nJKWJTsUg
AdAge: Now That We’re Done Hating on Justine Sacco, Let’s All Despise Samsung’s ‘Jack’
“Or, if you’re over that whole controversy already — and probably you are — why not shift the object of your rage and condemnation from Justine to Jack? Jack, of course, being the vaguely accented playa-skier in a new web video by Samsung meant to plug its Galaxy Gear Smart Watch.”
