Morning Update: How Droga5 made its ad of the year; Nike rips into modern life; ‘save a turkey, roast a creative’

Suzan Ryan

December 13, 2016 8:15

https://youtu.be/Xh9jAD1ofm4

Ad Week: How Droga5, Under Armour and Michael Phelps Made a Masterpiece

How do you make an ad about invisibility? It’s an absurd idea, particularly for a sports ad. Sports is about performance and the ultimate visibility of battle. Not someone receding from view. Yet the best ad of 2016 pulled a remarkable disappearing act, taking one of the world’s most famous athletes and dramatising his solitude, his pain and his sacrifice away from the spotlight.

https://youtu.be/hncWOZawsWo

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Suzan Ryan

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