Morning Update: IPA tips UK ad market slide; Twitter to charge for less viewable ads; Amazon trials personalised video ads
Campaign Live: Brexit to send ad market sliding, IPA report warns
Britain’s ad industry is facing two years of decline in the wake of the Brexit vote, according to the IPA Bellwether Report, which has slashed its growth forecasts for 2016 and 2017.
The quarterly survey of marketers expects adspend to dip 0.2% this year and tumble 1.3% next year.
