Morning Update: Johnnie Walker’s New Year’s Eve ad filmed on a moving stage
AdWeek: Johnnie Walker Goes Walking After Midnight in New Year’s Eve Ad Filmed on a Moving Stage
“One of the great ads of the past decade was the 2009 Johnnie Walker spot, filmed in a single take, with the brilliant Robert Carlyle telling the brand’s history while strolling in the Scottish Highlands. Now, the whiskey brand and BBH have crafted another captivating single-take spot—a year-end meditation that looks forward, rather than backward, by showing a man walking through his dreamlike vision of 2015.
Conceptually strong, it was also intriguing executed—it was filmed like a stage play, but on a moving set, which allows the hero to walk through the scenery of his future while the camera essentially stays in place.”
Pity the authors don’t know the difference between whisky and whiskey. Whisky comes from Scotland, whiskey comes from almost everywhere else.