Morning Update: KFC resurrects Colonel Sanders; Gluten Free duck; YouTube holds ad contest

https://www.youtube.com/watch?v=Dh2rHsxYh6U

Creativity: KFC Resurrects Colonel Sanders in the Body of Darrell Hammond

It’s been almost 20 years since we saw Colonel Sanders represent for KFC. He last appeared as an animated character in the brand’s ads in 1998, but now, to celebrate its 75th anniversary, KFC is bringing him back — in the body of Darrell Hammond.

In a new campaign out of Wieden & Kennedy, Portland, the SNL alum dons the Colonel’s classic white suit and bushy beard but adds a decidedly modern, comedic twist to the character. In one ad, he gives the “State of Kentucky Fried Address.” Another music video-style spot shows him walking along a freeway and through a baseball field with a bucket of chicken in hand, singing “I need nothing; I have everything I need.”