Morning Update: Mitsubishi gets feudal; 7 rules of successful disruption; the return of Cadbury’s Milk Tray man
Creativity Online: This Insane Mitsubishi Truck Ad Is Like ‘Mad Max’ Meets ‘Lord of the Rings’
Mitsubishi is promoting its L200 Triton Sport 4×4 in Brazil with a campaign that positions the vehicle as the “most badass truck in history,” and to do so, it made a spot depicting what’s meant to be the craziest, most epic battle of all time.
The ad, by Africa, is titled ‘Watermopylaegrad’, the idea being that the battle seen here eclipses Waterloo, Thermopylae and Stalingrad.
