Morning Update: Netflix’s Black Mirror ad-blocker; creative work of the month; Erin Johnson back at JWT
Ad Week: Netflix Found a Slightly Creepy but Clever Way to Reach Viewers Who Use Ad Blockers
Netflix knows that you use an ad blocker, but it wants to serve ads to you regardless. To promote the third season of Black Mirror—a dark British fiction show that explores how technology often goes awry—the streaming service is running display ads with slightly creepy copy to win over viewers who use ad blockers.
“Hello ad blocker user. You cannot see the ad. But the ad can see you,” reads the copy. “What’s on the other side of your Black Mirror?”
