Morning Update: Newcastle asks other brands to chip in for Super Bowl ad

Miranda Ward

January 14, 2015 8:27

https://www.youtube.com/watch?v=9rLILU3B5LY

Creativity-Online: Newcastle and Aubrey Plaza Ask Other Brands to Chip in for Super Bowl Ad

Newcastle Brown Ale and Droga5 clearly are going all-out in their 2015 Super Bowl ambush with yet another ad hoping to break into the big game with the help of other brands. Last week, they crashed Doritos’ popular “Crash the Super Bowl” contest with this parody film, and today, they’ve launched a new effort inviting other brands to pitch in and get an ad in the game together.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.