Morning Update: Oct 3 – Burger King’s temporary rebrand; CMOs should live their brands; How the NYT describes Twitter

October 3, 2013 9:10

This is Morning Update, our overnight wrap up of the international media and marketing news.

Ad Week: Burger King’s name change to Fries King is making people hungry and confused – the burger chain has rebranded in a stunt to promote its new low fat fries.

“(Burger King) is taking this obsession a step further by pretending to change its name to Fries King—and posting a load of photos to Facebook showing the unveiling of a new corporate identity.

“There are a few downsides to this. First, it implies the burgers are probably not very good. And second, it confuses people—many of whom on Twitter clearly don’t know how to respond. On the plus side, it does appear to be making people hungry.”

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

Topics