Morning Update: Ogilvy CEO Miles Young to step down next year; Google links mobile ads to desktop purchases
https://www.youtube.com/watch?v=c33dTK7nUqo
AdWeek: Tylenol Further Explores the Changing Face of the American Family in New Ad
Tylenol is continuing its celebration of diverse families with a new commercial from J. Walter Thompson in New York featuring same-sex and interracial couples.
Titled “How We Family,” the ad is part of a broader effort to to challenge conventional—that is to say, conservative—definitions of family. Tylenol launched the campaign last fall by repurposing the classic holiday dinner scene in Norman Rockwell’s painting “Freedom from Want,” to profile contemporary families, including a lesbian couple who work closely with one woman’s ex-husband to raise the children from both relationships.
The only thing that makes that Tylenol ad vaguely interesting is the presence of 2 same sex couples.
Which seems a pretty feeble prop.
It’s otherwise a very average, unremarkable and boring ad.
@headache:
Thank god same-sex couples are finally boring. Realising they’re the same as everyone else is kind of the point.